The other day I was talking to a friend about using animals to make funny ads, and I mentioned how much I loved "The Slowskys" campaign for Comcast from a few years ago. I was shocked to find out that she hadn't seen the commercials, and I figured that this was preposterous and necessitated an immediate remedy.
For those also unfamiliar, the commercials featured Bill and Karolyn, a married turtle couple, more fondly known as The Slowskys. The turtles liked things just so, at their own, slow pace. They found the high-speed of Comcast internet overwhelming and instead opted for a more comfortable alternative for them, in the form of slower DSL service.
My favorite thing about the commercials were the subtleties. One of my favorite lines was when Karolyn piped up that they "felt rushed" by Comcast's high speed. Another commercial has a strategically placed coffee mug that says "Decaf for life." These fine details really add up to the atmosphere and overall humor of the spots.
Here are a few of my favorites. Enjoy:
A good introduction to the Slowsky family...
"I didn't know you could read!"
"There's a lot of things you don't know about me."
(Great banter between Bill and Karolyn)...
Love Karolyn's sass when she quips about Bill's middle name:
All these and more are the great work of Goodby Silverstein & Partners out west in SF.
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