25 things you probably didn't know about me

I've been suffering a bit of writer's block lately. Well not really, I've been really good at starting blog posts (I have about seven drafts in waiting for eventual completion) and I've been writing TONS of cover letters for jobs, but I'm not sure that qualifies as real writing. Anyway, it's been awhile since the last post, so here goes...

I've seen this "25 random things about me" posted all over the blogosphere, and I figured I'd take a crack at it myself. I loved my friend Katie's version... here's mine:

1. I have a very bizarre obsession with everything North Carolina. I have no idea how it started, since I'm Virginian, but I know I loved the southern neighbor since I was in elementary school. The beaches, the food (mmmm Carolina BBQ), the landscape, the weather. What's not to like?
   
   
   
   I may or may not have invented this "piece of flair" in the past year.
   
   
   
2. I'm the oldest of three; I have two younger brothers.
   
   
3. I was a lifeguard for seven years. Seven! Granted, I'm mostly counting summers, but that's over 1/4 of my life that I was certified for aquatic rescue.
   
   
4. I earned 12 varsity letters in high school. Can you guess what sports?
   
   
5. According to my elementary school diary (which I found the other day), I wanted to go to Duke and run cross country.
   
   
6. When I was in high school I was bound and determined to go to college out-of-state. I wanted to apply to Florida, UNC, Duke, NC State, Michigan State, Pepperdine, and Tulane. My parents said I could pay the difference if I went out-of-state, so I applied early decision to one school, UVA. Luckily I got in, so no more applications after that! (By the way I'm relieved it's where I went to school, even if I picked it for all the wrong reasons.) Probably needless to say, my preferences were shamefully based on sports. (Though obviously Pepperdine was for its Malibu-ness.)
   
   
7. Speaking of Tulane, I've always wanted to go spend a week in New Orleans. I've been collecting travel brochures for the city since high school. I've been ready for beignets, Cafe du Monde, jazz, the French Quarter, and of course Cajun food, for years. No clue why I haven't been yet.
   
   
8. I'm gaga for vinaigrettes on salads. I love going to restaurants and trying different variations of this simple dressing -- pomegranate, cilantro lime, balsamic, citrus, blue cheese, whatever. Most of the time the trials are a resounding success.
   
   
9. Every year I seeeriously consider taking off the opening day of March Madness. And I'm not counting that day with the #65 versus #64 play-in game.
   
   
10. Ain't nothin' like some sweet tea. 'Cept maybe skim milk. I crush around two gallons of moo juice a week.
    
    
11. My dad named the street I grew up on.
    
    
12. When I was about 7 or 8 my brother and I got in a shouting match. He threw a Matchbox car at my face and I chipped a tooth. Oddly enough, I chipped the same tooth as my boyfriend who also chipped his when he was around that age.
    
    
13. I LOVE driving. Most people don't know that because I always call "not driving" when there's uninteresting driving like driving across town or running errands. But few things top being behind the wheel on a road trip or on backroads, where you really get to see the country.
    
    
14. In elementary school I had a gigantic crush on Christian Laettner (I imagine this is what sparked the desire to run XC at Duke). In middle school it was Danny Wuerffel and Chipper Jones.
    
    
    Hotness, as determined by a fourth grader. And a seventh grader. Methinks my tastes were better as a younger youngster.
    
    
15. Some people dream of one day going to a Super Bowl. Others Wimbledon, The Masters. I've always wanted to go to the ACC Tournament. And the Summer Olympics to watch the swimming.
    
    
16. I'm super into U.S. geography. Don't know why but for some reason I had the states and capitals memorized for fun by about age 6. I find this country is unbelievably interesting, with its vast differences in landscape and climate. I love knowing which interstates go where, how far X is from Y, what time zone a city is in. I love that it's rare when someone names a place in Virginia that I haven't heard of or vaguely know where that is. No clue where these interests stem from.
    
    
17. The summer before grad school I drove around Oregon for a week and a half. I drove around 2000 miles and saw Crater Lake National Park, Mt. Hood, the Wilhammette Valley, the coast, Multnomah Falls and the Columbia River Gorge, beautiful forests, rose-laden Portland, Bend, and funky Eugene. Loved it.
    
    
18. Speaking of, the most beautiful place I've ever been to is a tossup between Crater Lake N.P. and Big Sur, on the gorgeous California coast.
    
    
    Left: Crater Lake, Right: Big Sur Which do you prefer?
    

    
    
19. I never left the eastern time zone until 2005, when on a trip to Chicago with some college buddies.
    
    
20. Never left the country til last summer, when I went to Cabo, Mexico.
    
    
21. I love getting souvenirs. Silly things I like getting: maps, state flags, postcards, license plates, silly t-shirts and shotglasses. But what could be better than going to a Stuckey's (redneck central!) and buying state magnets?
    
    
    Geography geekiness meets souvenir silliness. The two most recent additions to my collection, both in the past month. Bonus: got the NC one at a Stuckey's that was half in VA, half in NC. I believe that's what we'd call heaven on earth. It did have both Carolina BBQ + a Dairy Queen after all!
    
    
    
22. Other than my year and a half in Austin, I've only lived in Virginia.
    
    
23. In college I was part of a group of 10 students that camped out 17 days for tickets to a home UVA basketball game against, you guessed it, Duke. We scored front row seats and some of us met Dick Vitale. He autographed a poster at the game that looked exactly like this (though for other people). Oh yeah, and UVA won the game!
    
    
24. My dad taught me how to back dive by bribing me with a Strawberry Scooter Bar. Apparently everyone else in the world calls them Strawberry Shortcake Bars.
    
    
25. When I was younger I was embarrassed of my southern accent whenever I visited my grandparents and extended family in Pittsburgh. As a result, I phased out the word "y'all" for several years. Then one day I finally decided it was stupid and ever since used the word y'all as much as possible around them.
    

Football's Yellow Line Explained

How do they get that yellow line to show up on-screen in a football game? The one the offense has to cross to pick up a first down?

Will the day ever come that the players will see that line? Probably not, but here's an interesting video about the making and implementation of the yellow line we've so come to love in watching NFL and NCAA football on TV.

What on earth did we do before this? Guess where the first down line was based on where the orange stick-holding chain gang was on the sideline? That is so 1995.

The technology was unveiled in 1998 by Sportvision and adopted first by ESPN, landing the network an Emmy for technical innovation. It was aptly named 1st and Ten.

"That yellow line has become such a staple in U.S. football that no self-respecting network would think of televising a game without it," according to the IEEE Spectrum article.

This despite the hefty $2 million pricetag for development.

Thanks Twitter, for pointing me in the direction of this and many of the most interesting articles/videos I've seen in the past few months.

Further reading: HowStuffWorks.com

G

I've know for a little while that Gatorade had been planning to unveil new packaging, since I had "read" this blog post about it on TheDieline, the self-proclaimed (and can't say I disagree) "leading package design website."

Gatorade redesign. Photo courtesy TheDieline.

I wasn't a fan of the design at first... It seemed a little Adobe-ish for some reason, even though Adobe uses a sans-serif font and this G has a quasi-serif, but I thought the lightning bolt logo would save the design from being a total dud due to easy recognition. I say Adobe-ish because the label blends in exactly with the color of the contents and is straightforward, simple, brightly colored and easy to read, just like these Adobe product logos:

Adobe logos from The System.

While in Ukrop's (the best grocery store in the world) last week I saw several "new package Gatorades" but they were missing the signature lightning bolt. Yeah, it was in the sports drink section, and yeah I knew the brand planned to redesign its package, but I wonder if anyone else had walked by looking for product, got confused and left. Probably not, but you never know.

Anyway, I'm not a fan of those Gatorades lacking the lightning bolt, and I'm also not wild about the related "G" commercials that have flooded the airwaves these past few days. First of all, I was actually aware of the packaging change, but still didn't recognize right away that the commercials were for Gatorade. Truth be told, after the first watch I sorta thought, is this a commercial for Georgetown? Why are all these athletes on here? What's G? The G reminded me of the Georgetown G (see below) for some reason. It also crossed my mind that it could be for some new line for Nike.

The Georgetown G. From georgetown.edu.

Anyway, here are some of the new "G" ads. What do you think?





The ads are the work of TBWA\Chiat\Day. I think the music is catchy (it's been in my head off and on all day long, with the exception of Texas' "give 'em hell, give 'em hell, make 'em eat shit" chant from the Fiesta Bowl) and the use of celebrity endorsers certainly makes it memorable (Lil Wayne's voice, Michael Jordan, Muhammad Ali, Tiger Woods, Peyton Manning, Serena Williams, etc.). But what difference does it make if people don't know what the product is?

In my non-scientific convenience sample of my family (five), I was the only one to know what the product was within three views. That's pathetic for the brand considering at least three of us drink the product semi-regularly and all five of us are passionate about sports and recognized the majority of the athletes.

In a more reliable, though still unscientific poll on CNBC's Sports Biz with Darren Rovell blog, the survey found that 37 percent of the 287 respondents "don't like the spot, don't like the 'G' idea." Though 57 percent of the respondents did enjoy the ads, but were almost evenly split between "OK with the 'G' idea" and "just say it's Gatorade."

According to the blog post, one reader said, "I don't know why this is so awesome, it just is."

Bleh. Can't say I agree. I stop paying attention to the voiceover about five seconds in, though I keep wondering what celebrity will next cross my screen. And the song never quits!

Additional reading: AdAge on G

Thunderstorm of miscellany... and welcome 2009!

Hi all! Hope your holidays and 2009 are treating ya well so far! Apologies for going underground again... It's been a whirlwind with graduating, job hunting, moving across the country, the holidays, and visiting with friends and family. An enjoyable whirlwind however.

Hopefully I'm back for a while, but here's a smorgasbord of thoughts... Sorry in advance, it's quite the hodgepodge:

• Should I get a job immediately? Or should I take up other pursuits for a while before getting back into the working world? While I'd prefer to get a job sooner rather than later, I'm not killing myself to get my job tomorrow. Here's an interesting article in last week's AdAge weighing in on the merits of waiting versus full speed ahead. Good comments in feedback section too.
  
  
• Holy monkey I've become so into Twitter. If measured only by time spent on the network these past few weeks, it's safe to say it's surpassed Facebook as my favorite social network. Granted I use them for totally different purposes. Will post on this topic soon.
  
  
• Building an advertising portfolio online is quite the daunting task. It's consumed my life the past few days. I'm learning a lot, but am realizing it's quite the steep learning curve. However, things to thank for my little bits of success thus far: the few HTML tags I retained from CS 105 or whatever computer science class I took undergrad, and copious use of tips on forums. Thanks internet... though I have a long way to go.
  
  
• I'm in love with Adobe's Classroom in a Book series. These books introduce the reader to the Adobe software of choice and assign relevant projects that can be completed step-by-step. Cheapest prices I've seen since the release of their CS4 line has been on Amazon with about $34 per (Adobe's price is around $52). They have titles available for Photoshop, Illustrator, InDesign, Dreamweaver, Flash and more. I have varying experience with the first four, but am hoping to add Flash to my repertoire in the coming weeks thanks to this series (and Christmas). And I'm a big fan of offline solutions to software problems and reading something tangible.
  
  
• Not into the clunky book idea? You can always try lynda.com tutorials. They're available for tons of graphic design and web software and other computing topics. Examples of a few you could find: creating games for the Wii using Flash CS3, essential training for bloggers, and typographic principles. I'm already making notes in my head of potential classes I'd like to take on the site. You can get access to ALL the training on the site for $25/month (as often as you want). Or I recommend using this (copy and paste): http://www.lynda.com/deke to get a free 7-day trial before committing.
  
  
• I have tons of commercials I've seen lately that I'd like to comment on. Stay tuned.
  
  
• I have decided that I'm going to treat Feb. 1 as the new year as far as resolutions go. That way, I can use all of January to come up with a good one. And, should I choose a gym- or fitness-related resolution, everyone else will have broken theirs by then, so I'll have less competition for treadmills, rowing machines and the pool.
  
  
• I have the best family and friends in the world. Seriously. Way to make 2008 rock and I'm looking forward to the continued fun in the new year. Stay warm all!
  

I-10 Tastiness

Well, I'm back in Virginia, but not without a three-day gastrointestinal journey through the South. My route, TX-71 to I-10 to I-95, was an exhausting 1600-mile ride, but it was the tasty gems along the way that made it memorable.

Sidebar: thanks to three people for their great suggestions for the route: MJ, SO, KG. Fantastic picks!

We got to see several cities I had never been to before on the route: Houston, Baton Rouge, Mobile and Jacksonville. Also went through some more familiar places, including a hilarious interlude at South of the Border, the biggest tourist trap in the world (just 'cuz), and any east coast must -- a stop for vinegar-based NC BBQ. Oh how I've missed this delicacy in my time in Texas.

I got to sample three of the suggested eateries along the way: The Chimes, an off-campus LSU haunt where I tried the crawfish etouffe, and across Baton Rouge, Coffee Call, a great 24-hour coffeeshop with stellar beignets, hidden in a strip mall. Finally, in Jacksonville, I dove into a fried chicken dinner with all-you-can-eat sides for $8.46 at Beach Road Chicken Dinners. It was quite the culinary marathon.


The Chimes was a good place to relax and enjoy some Louisiana fare in a laidback college town environment. While I slaughtered the pronunciation of etouffe and roumelade and other French words, I made up for it with my prowess in taking down Coffee Call's beignet fingers 15 minutes later. My "small" order of beignets (about $3) was a large enough serving to feed me breakfast for three days. I ate the majority in one sitting though: I'm just that gross (or awesome, depending on the judge).

Night two brought me to the granddaddy of all southern feasts: Beach Road Chicken Dinners. I chowed down on perfectly crispy fried chicken and an endless supply of buttery biscuits, hush puppies, fries, mashed potatoes, gravy, cole slaw and cream peas. All was sloshed down with an endless stream of sweet tea. All this for under $10. Unreal. The meal was quite the spectacle. We ordered drinks, my dad excused himself to wash his hands, and upon his return our entire table was filled with family style side dishes and a massive centerpiece of fried chicken. Doesn't get much better than that!

A preview of what Southern Living called the Best Fried Chicken in the South in 1997 and #1 in Jacksonville Magazine:


Here is where I found what may be the tastiest equation discovered in 2008:

French fries + mashed potatoes + gravy = Insanely awesome (translated: fries dipped in mashed potatoes with gravy could be the world's best kept food secret)

Since every great meal should end with dessert, I leave you with a taste (sorry this isn't Taste-o-vision) of Coffee Call's beignet fingers...

Beach Road Chicken Dinners pictures courtesy of the Travelin Man's Photostream on Flickr
Coffee Call picture also from Flickr

Chuck Brown goes wild

Today we wrapped up our portfolio class with the end-of-semester critique. Everyone finished in time and it was nice to see my classmates' work (and my own) come to fruition. We got some helpful feedback from industry pros which enabled us to gauge our progress on "making our books."

No matter how you slice it though, it's been an exhausting journey. As my friend Stacey put so precisely early this week, "P2 [intermediate portfolio] is full of growing pains." I agree. Unlike in P1 (beginning portfolio), we're sorta at the point now where we know when our stuff sucks, but are still grappling at making things good or great. There's a whole lot of being satisfactory or adequate, but not special. Needless to say it's frustrating, but all part of the learning experience.

Anyway, like all things in life besides the really important things like family and friends, you just have to remind yourself "it's just advertising." We all get sucked into our own little worlds and forget about the world going on outside. We don't return phone calls. We go underground for unknown periods of time, conversing only with others in the same situation. Our tempers are short and we're ready to pounce on unsuspecting copy center employees, should they mess up our order or coloration on our final ads. We worry about the most infinitesimal details... "I don't have time to get coffee, I have to redo the Gaussian blur." To quote my undergrad econ professor, Ken Elzinga, "In the long run we're all dead." How much difference will that extra 10 minutes for a snack or caffeine break make in the long run? Will it be the difference between a lower and higher score at critique? Probably not.

But who am I kidding? I got sucked into the madness just as much as everyone. As usual, seeing everyone else stressed out frazzled me as well. Call it pathetic, but I was glad for it to end because for the first time in a week I sat down and watched three TV shows in a row. I stress the word watched, because I've been listening while graphic designing/art directing or cutting my foamcore for the final mounted ads for the past week, but hadn't truly enjoyed the art of watching TV.

Going back to "it's just advertising," a friend of mine pointed me in the direction of this unbelievably hilarious YouTube video parodying agency life. I laughed loudly at least six times during the video, and thought over and over again "this is what I'm going to school for." I think if you can't laugh at yourself you won't be able to survive in the working world. It was the perfect thing to watch after a day, week, month, and really, semester of portfolio obsessing.



I love that it doesn't miss a single detail. Egotistical creatives* driven by the incessant need to win awards (and toot their own horns about it). The mention that Crispin always comes up with the great ideas, looking for inspiration in the CA annual, which works perfectly, as that issue arrives in December. Guerilla marketing. KISS - Keep it simple stupid (I enjoyed the surprising substitution of "shithead" though for that final S in the acronym). "Concepting." There's a word you don't hear enough of in the advertising world.

Well enough with the overanalysis. I'm going to KISS and get ready for and go to bed -- a plan that has worked for thousands of nights of my life already, and yet never loses its freshness.


*I will post my opinions on this word in a future post. Stay tuned.

Happy December

Hi to the five people who read this! Sorry for my lack of updates lately. Things are a whirlwind with finishing up school, yadda yadda. Saturday I graduated, so now I guess I'm a Texas Ex!


OK, so maybe not quite. I still have two classes that haven't finished. Thursday @ 8 am all of our ads for the semester are due for critique. Two or so creative advertising bigwigs will come in and crush our souls and tell us we aren't good enough for the ad biz. Won't be anything I haven't heard before. I'm just looking forward to being done.

Friday I have my final sports journalism project due. We have to write three articles: a 1000 word main story, a 600 word sidebar and a 600 word column about topics related to Central Texas, Austin or UT sports. My main story will cover the history of UT athletics from 1970 to present. In my sidebar, I'll write about women's athletics director Chris Plonsky and how UT athletics are able to thrive with a two-AD system. (Piece of trivia for you: only two D1 schools do this: Texas and Tennessee). In my column I'll argue what's ethical and what's not in collegiate sports marketing. My opinion may surprise you!

Anyway, I got to interview both Plonsky and men's AD DeLoss Dodds. Both were absolute class acts and a joy to talk to. I can't tell you how much I've enjoyed all that I've learned in this class, not only about sports, but about careers and writing as well.

Anyway, Dodds actually wanted to get to know me first before we even got to the interview. Asked all about where I'm from, why Texas, all that good stuff. At the end of the interview he gave me a copy of this, saying "I figure you'd appreciate this anyway, but especially as a history major and fan of 20th century history." Wow. No really, wow.

OK, but really, I have a whole lot of work I need to get back to. Legit post coming soon. And I get my life back in only a few more days! Til then, enjoy your Christmas Pandora station and watch some Christmas Vacation, Home Alone, and/or Rudolph for me!