Sunday, September 7, 2008

WTF Microsoft?

Have you seen the new Jerry Seinfeld/Bill Gates commercial? Summed up in one uttering, it was WTF?!

The commercial drags on for 90 seconds and consists of Jerry and Bill shopping for shoes at a cheesy location of a "Shoe Circus." I'm guessing it's supposed to be like Shoe Carnival. Anyway, Jerry pretends to know a lot about breaking in shoes and makes awkward unfunny jokes for a good 70 seconds of the commercial. At the very end it is briefly mentioned that the ad was for Microsoft Windows. I have no idea what this message was supposed to mean. Was the spot supposed to be the next link we all forward on YouTube? Was it supposed to be funny? Am I the only moron that didn't get it?

I guess my overall reaction is that it was a humongous disappointment. My feeling is, if you're going to have a commercial run for that long I better be amused or learn something. I, of course, came away with neither. Choosing to have Jerry Seinfeld on the commercial certainly was a brilliant decision in order to cut through the clutter, but I was at a loss the whole time for why he was there and what was the message of the commercial. Either way it was 90 seconds of my life I won't be getting back. If you'd also to lose 90 seconds of your own life (you've been forewarned), feel free to click below:

After reading AdAge I realized I wasn't the only one confused. Apparently it was supposed to be some sort of teaser ad to hold us over until something else is launched. In the meantime, I don't get how Windows is supposed to be delicious. Or what's with the conquistador thing? I'm kind of surprised to see that this was a CP+B ad, as I'm usually a fan of their zany work. Everyone loved Mini of course, but I enjoyed the creepy Burger King and hilarious candid camera-esque Coke Zero ads with lawyers and "taste infringement." Maybe Crispin's follow-up for Microsoft will answer many questions, or we can hope, bring at least something funnier to the table.

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